CONCEPT

「誰かのヒーローになれる服」

中々聞きなれないフレーズですが、ユキヒーロープロレスの道を貫く上での重要なコンセプトになります。プロレスとヒーローの魅力をファッションに落とし込み、デザイナーが「ヒーロー」と称する日本の職人たちの手で一つ一つ丁寧に作られています。毎シーズン、日本中の産地へ出向き、職人の持つ技術を用いて新たなコレクションを生み出すことに励んでいます。ユキヒーロープロレスの物作りへの姿勢は原点から変わらず、着る人が誰かのヒーローになれる服を日々届ける、日本のファッションブランドです。

“ Clothes that will transform you into a HERO for somebody “
YUKIHERO PRO-WRESTLING is an apparel brand based in Japan with a unique brand concept which the brand strongly revolves around.Each piece is designed with a mixture of the elements of “PRO WRESTLING” & “HEROES” and they are meticulously crafted by Japanese artisans which in the eyes of the designer are also “HEROES”.Each season, the designer visits factories all over Japan to meet with his heroes in order to learn and to be inspired. He incorporates their craftmanship into his new collections.YUKIHERO PRO-WRESTLING’s objective have always been the same.
It is to create clothes that can transform you into a hero.